Bullfrog Films
25 minutes
Grades 7-12, College, Adult

Directed by Amanda Rudman
Produced by Television Trust for the Environment

DVD Purchase $195, Rent $45
VHS Purchase $195, Rent $45

US Release Date: 2000
Copyright Date: 2000
DVD ISBN: 1-59458-476-1
VHS ISBN: 1-56029-860-X

Subjects
Anthropology
Developing World
Economics
Geography
Global Issues
Globalization
Health
History
Human Rights
Humanities
India
International Studies
Marketing and Advertising
Social Justice
Sociology
United Nations

Awards and Festivals
United Nations Association Film Festival, Stanford
Life Series
India Inhales

Activists combat tobacco companies that target India.

"Once again, compassion takes a back seat to profitability as multinationals market poison in the guise of 'freedom' in the developing world." Timothy McGettigan, Professor of Sociology, University of Southern Colorado

Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques.

Hardly surprising, then, that with declining markets in the West, and 50% of India's population under the age of 25, the major tobacco companies are increasingly targeting India as their new growth market.

This video explores the cynicism of the major global tobacco companies' campaigns in India, and the work of the activists who have pledged to try to stop them -- and halt the soaring increase in cancer cases in India that result from smoking.

The producer of this program has collected extensive resources at www.tve.org/life/archive/life12main.html

The other titles in the series are:

1. Life: The Story So Far - How the globalized world economy affects ordinary people.

2. Geraldo Off-Line - Globalized economy affects Brazilian factory worker.

3. From Docklands to Dhaka - English MD travels to Bangladesh to improve community health.

4. An Act of Faith: The Phelophepa Health Train - A group of health professionals tours the most deprived regions of South Africa providing care.

5. The Philadelphia Story - Globalized economy affects American jobs.

6. The Boxer - Young male looks to escape Mexican poverty by becoming a boxer in the United States.

7. The Seattle Syndrome - Were the WTO protesters right in their effort to protect workers and the environment from exploitation?

8. The Right to Choose - Women are denied human rights in Ethiopia and northern Nigeria.

9. At the End of a Gun: Women and War - The devastating effect that the civil war in Sri Lanka is having on women.

10. The Summit - The UN General Assembly meets to review progress on social justice worldwide.

11. All Different, All Equal - Examines progress in women's rights globally.

13. The Silver Age - Growing population of elderly worldwide seeks purpose and care.

14. The Cost of Living - AIDS drugs unaffordable in developing countries.

15. The Posse - Rap group in Sao Paulo, Brazil, expresses social problems.

16. Credit Where Credit is Due - Micro-credit organization in Bangladesh provides loans to village poor.

17. Regopstaan's Dream - Bushmen fight to live on ancestral land in South Africa.

18. Untouchable? - The caste system and bonded labor are still alive and well in India.

19. Because They're Worth It - Micro-credit, education, health information, and hope provided to impoverished Chinese.

20. For a Few Pennies More - Iodine deficiency causes health problems in Indonesia.

21. In the Name of Honour - Kurdish women fight for their rights in Northern Iraq.

22. God Among the Children - Community organization works with at-risk youth in Boston.

23. Without Rights - Palestinians are denied human rights.

24. Lost Generations - Poor health and poverty condemn people in India to sub-standard lives.

25. Educating Lucia - The odds are against girls getting an education in Zimbabwe and throughout much of Africa.

26. A-OK? - Examines prospects for Vitamin A distribution programs in Guatemala and Ghana necessary for children's health.

27. Bolivian Blues - Explores the success of new initiative to reduce widespread poverty.

28. The Outsiders - Explores the moral and economic dilemmas that adolescents face in the Ukraine today.

29. The Debt Police - Uganda seeks external debt relief and fights internal corruption.

30. The On-going Story - Final episode examines the international community's commitment to linking social and economic development with human rights.

NOTE: A second series called City Life is now available.

Web Page: http://www.bullfrogfilms.com/catalog/lsii.html

Reviews
"Once again, compassion takes a back seat to profitability as multinationals market poison in the guise of 'freedom' in the developing world."

Timothy McGettigan, Professor of Sociology, University of Southern Colorado