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Bullfrog Films

is a leading source of educational DVDs & videos, with a collection of over 700 titles in these main subject areas:

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Life Series
India Inhales

Activists combat tobacco companies that target India.


A printer-friendly version of this page 25 minutes
Directed by Amanda Rudman
Produced by Television Trust for the Environment
Series Editor: Robert Lamb
Executive Producer: Jenny Richards
Series Producer: Luke Gawin



Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques.

Hardly surprising, then, that with declining markets in the West, and 50% of India's population under the age of 25, the major tobacco companies are increasingly targeting India as their new growth market.

This video explores the cynicism of the major global tobacco companies' campaigns in India, and the work of the activists who have pledged to try to stop them -- and halt the soaring increase in cancer cases in India that result from smoking.

The producer of this program has collected extensive resources at www.tve.org/life/archive/life12main.html

The other titles in the series are:

1. Life: The Story So Far - How the globalized world economy affects ordinary people.

2. Geraldo Off-Line - Globalized economy affects Brazilian factory worker.

3. From Docklands to Dhaka - English MD travels to Bangladesh to improve community health.

4. An Act of Faith: The Phelophepa Health Train - A group of health professionals tours the most deprived regions of South Africa providing care.

5. The Philadelphia Story - Globalized economy affects American jobs.

6. The Boxer - Young male looks to escape Mexican poverty by becoming a boxer in the United States.

7. The Seattle Syndrome - Were the WTO protesters right in their effort to protect workers and the environment from exploitation?

8. The Right to Choose - Women are denied human rights in Ethiopia and northern Nigeria.

9. At the End of a Gun: Women and War - The devastating effect that the civil war in Sri Lanka is having on women.

10. The Summit - The UN General Assembly meets to review progress on social justice worldwide.

11. All Different, All Equal - Examines progress in women's rights globally.

13. The Silver Age - Growing population of elderly worldwide seeks purpose and care.

14. The Cost of Living - AIDS drugs unaffordable in developing countries.

15. The Posse - Rap group in Sao Paulo, Brazil, expresses social problems.

16. Credit Where Credit is Due - Micro-credit organization in Bangladesh provides loans to village poor.

17. Regopstaan's Dream - Bushmen fight to live on ancestral land in South Africa.

18. Untouchable? - The caste system and bonded labor are still alive and well in India.

19. Because They're Worth It - Micro-credit, education, health information, and hope provided to impoverished Chinese.

20. For a Few Pennies More - Iodine deficiency causes health problems in Indonesia.

21. In the Name of Honour - Kurdish women fight for their rights in Northern Iraq.

22. God Among the Children - Community organization works with at-risk youth in Boston.

23. Without Rights - Palestinians are denied human rights.

24. Lost Generations - Poor health and poverty condemn people in India to sub-standard lives.

25. Educating Lucia - The odds are against girls getting an education in Zimbabwe and throughout much of Africa.

26. A-OK? - Examines prospects for Vitamin A distribution programs in Guatemala and Ghana necessary for children's health.

27. Bolivian Blues - Explores the success of new initiative to reduce widespread poverty.

28. The Outsiders - Explores the moral and economic dilemmas that adolescents face in the Ukraine today.

29. The Debt Police - Uganda seeks external debt relief and fights internal corruption.

30. The On-going Story - Final episode examines the international community's commitment to linking social and economic development with human rights.

NOTE: A second series called City Life is now available.



Grade Level: 7-12, College, Adult
US Release Date: 2000     Copyright Date: 2000
DVD ISBN: 1-59458-476-1     VHS ISBN: 1-56029-860-X




Reviews
"Once again, compassion takes a back seat to profitability as multinationals market poison in the guise of 'freedom' in the developing world."
Timothy McGettigan, Professor of Sociology, University of Southern Colorado


PURCHASE >>
DVD $195
VHS $195
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DVD $45
VHS $45
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India Inhales


"Once again, compassion takes a back seat to profitability as multinationals market poison in the guise of 'freedom' in the developing world." Timothy McGettigan, Professor of Sociology, University of Southern Colorado


Links
www.tve.org/life/archive (Producer's web site)
www.tve.org/life/archive/life12main.html


Awards and Festivals
United Nations Association Film Festival, Stanford

Subjects
Anthropology
Developing World
Economics
Geography
Global Issues
Globalization
Health
History
Human Rights
Humanities
India
International Studies
Marketing and Advertising
Social Justice
Sociology
United Nations


Related Titles

Holy Smoke
Buddhist monks lead anti-tobacco campaign in Cambodia.

Patently Obvious
International patent regulations only protect multinationals.

The New Rulers of the World
Award-winning journalist, John Pilger, investigates the realities of globalization by taking a close look at Indonesia.

The Bomb Under the World
What are the consequences of consumerism taking hold in developing countries like India?

Dry Days In Dobbagunta
Literacy program spurs anti-liquor campaign in rural India and empowers women.

Lost Generations
Poor health and poverty condemn people in India to sub-standard lives.

Science For Survival
Fusion of modern science with women's knowledge in India.

The Story of Sonam
A Tibetan boy in India tries to reconcile religious faith and cultural distractions.


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