In the face of looming ecological disaster, many people feel the need to change their own lifestyle as a necessary step in transforming our unsustainable way of life. But it's the first step that is often the most intimidating.

In RADICALLY simple, we join engineer and author Jim Merkel as he presents his views on sustainable living in public presentations and workshops at his home. These meetings, which revolve around discussions on global economics and resource consumption, show Merkel leading by example. He demonstrates that a radically simple lifestyle - while at times intimidating - is not only possible but extremely satisfying.

Scenes of Merkel fetching water from the woods, constructing an outhouse by hand, and using a solar cooker illustrate not only his ingenuity, but his total commitment to reducing his ecological footprint. Always encouraging, never judgmental, Merkel inspires audiences to take their own first steps on the path towards sustainability.

RADICALLY simple is a practical, personal answer to the challenge laid down by Al Gore in AN INCONVENIENT TRUTH that will appeal as much to "cultural creatives" and students as to policymakers and sustainability professionals.

Web Page: http://www.bullfrogfilms.com/catalog/rads.html

Reviews
"Jim Merkel is a fascinating figure--a kind of pied piper for a challenging but deeply seductive way of living. This film will stick in your mind and in your heart."