Bullfrog Films
45 minutes
Grades 7-12, College, Adult

Directed by David Springbett
Produced by CBC's "The Nature of Things"

DVD Purchase $59, Rent $25
VHS Purchase $59, Rent $25

US Release Date: 1994
Copyright Date: 1994
DVD ISBN: 1-59458-803-1
VHS ISBN: 1-56029-594-5

Subjects
Business Practices
Canadian Studies
Capitalism
Economy
Environment
Marketing and Advertising
Recycling
Science
Technology
Society
Social Psychology
Sustainability

Awards and Festivals
Bronze Apple, NEFVF
Vermont International Film Festival
West Virginia Film Festival
Greening Business

Reports on sustainable business practices and philosophy.

"Demonstrates...going green has made fiscal sense, as well as good sense." Video Librarian

This film shows that those businesses that adopt sound environmental practices are usually rewarded with a better bottom line.

Typically industry gobbles up natural resources and returns nothing but waste. But things are changing. A large hotel chain has initiated an environmental strategy designed to eliminate waste in their 27 hotels. One of the baby Bells started an office recycling program that was so successful they turned their attention to their whole system of product packaging.

Amongst those interviewed are Anita Roddick of The Body Shop, and Paul Hawken, author of "The Ecology of Commerce" and "Natural Capitalism". He believes we must move from our current linear economy to a cyclical one. "What we have to do is create the conditions for human life on this planet that respect and preserve all life."

Web Page: http://www.bullfrogfilms.com/catalog/gbs.html

Reviews
"Demonstrates the creative ways in which going green has made fiscal sense, as well as good sense in terms of planetary survival."

Video Librarian