Is this what all the world's major cities can look forward to? While we in the North continue to consume at all-time highs, what right do we have to tell poorer nations that they should limit their development?

But while the mass media spread the consumer ethic, they also spread the ideology of democracy. There is cause for optimism. But it's a tough equation: for the South to have more, the North will have to get used to having a little less.

Other titles in the series are:

The Bomb Under the World - What are the consequences of consumerism taking hold in developing countries, like India?

The Gods of Our Fathers - There is nothing innate in patriarchy and militarism. We can change our culture.

The Tribal Mind - Post-apartheid South Africa is the best example of people struggling to overcome tribalism.

Web Page: http://www.bullfrogfilms.com/catalog/efh.html

Reviews
"Western-style consumption is both desired by the developing world and will be dangerous if not moderated... Dyer does not believe we are destined for an apocalypse if we do not act prudently and carefully, but he does believe we are capable of ignoring the warning signs and sealing our fate."