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McLibel
Two People Who Wouldn't Say Sorry

The new feature-length version and final chapter in the saga of the postman and the gardener who took on McDonald's. And won.


A printer-friendly version of this page 85 minutes
Directed by Franny Armstrong
Produced by Spanner Films
Editors: David G. Hill, Gregers Sall
Drama Director: Ken Loach
Executive Producer: Peter Armstrong
Music: Band of Holy Joy, Chris Brierley





"An irresistible David and Goliath tale...you can't help but cheer along" Seattle Times
McLIBEL is the story of two ordinary people who humbled McDonald's in the biggest corporate PR disaster in history.

McDonald's loved using the UK libel laws to suppress criticism. Major media organizations like the BBC and The Guardian crumbled and apologized. Then they sued gardener Helen Steel and postman Dave Morris. In the longest trial in English legal history, the "McLibel Two" represented themselves against McDonald's £10 million legal team. Every aspect of the corporation's business was cross-examined: from junk food and McJobs, to animal cruelty, environmental damage and advertising to children. Outside the courtroom, Dave brought up his young son alone and Helen supported herself working nights in a bar. McDonald's tried every trick in the book against them. Legal maneuvers. A visit from Ronald McDonald. Top executives flying to London for secret settlement negotiations. Even spies.

Seven years later, in February 2005, the marathon legal battle finally concluded at the European Court of Human Rights. And the result took everyone by surprise - especially the British Government.

McLIBEL is not about hamburgers. It is about the importance of freedom of speech now that multinational corporations are more powerful than countries.

Filmed over ten years by no-budget Director Franny Armstrong, McLIBEL is the David and Goliath story of two people who refused to say sorry. And in doing so, changed the world.

NOTE: This feature length version of the original McLibel: Two Worlds Collide was made after the landmark ruling in the European Court of Human Rights, which declared that the McLibel case was in breach of the right to a fair trial and right to freedom of expression.

Other films by Franny Armstrong are Drowned Out and Baked Alaska



Grade Level: 10-12, College, Adult
US Release Date: 2005     Copyright Date: 2005
DVD ISBN: 1-59458-290-4     VHS ISBN: 1-59458-289-0




Reviews
"An irresistible David and Goliath tale...you can't help but cheer along"
- Seattle Times

"Hilarious and engrossing"
- BBC

"Freedom of speech rarely tasted so satisfying"
- The (London) Times

"Truly, hilariously dramatic"
- SF Weekly

"Twists the dagger in McDonald's clogged arteries"
- Orlando Sentinel

"Complex and fascinating"
- CBS News

"Dynamite"
- Yahoo Movies

"Will make you think twice about what civil liberties are worth in the corporate era...Powerful."
- Time Out

"Alarming, but ultimately inspiring"
- Variety

"Satisfies both head and heart"
- Time Out

"Kind of legendary"
- E-Insiders

"Absolutely unmissable"
- The Guardian (UK)

" * * * * An intriguing, important documentary. Don't miss it. "
- Todd David Schwartz, CBS Radio

"A racing plot with more twists than a John le Carré novel...the perfect 21st century narrative...a wonderfully human tale about two people who simply refused to say sorry and in doing so they changed the world. Brilliant."
- Bermuda Sun Newspaper

"Inspirational...Absorbing."
- Chicago Reader

"Will make you think twice about what civil liberties are worth in the corporate era...Powerful."
- Time Out

"I learnt more from this film - and laughed much more - than I did in Super Size Me."
- Nick Fraser, BBC Storyville Series editor

"An often-hilarious exposé of big business arrogance and an extraordinary example of independent filmmaking."
- Sydney Morning Herald

"Absolute nonchalance and great pizzazz...Dynamite."
- IndieWire

"Dramatic, inspiring, hard-hitting and heart-warming"
- New Internationalist


PURCHASE >>
DVD $295
VHS $295
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DVD $95
VHS $95
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DVD Features
Includes both the new 85-minute feature version, and the original 53-minute 1997 version, with hours of extras including interviews with Eric Schlosser, author of "Fast Food Nation"; George Ritzer, author of "The McDonalization of Society"; Fran Tiller, the McDonald's spy; Dr. Vandana Shiva, Indian activist and author of "Stolen Harvest: The Hijacking of the Global Food Supply"; Howard Lyman of Oprah Winfrey/Mad Cow Infamy; Geoffrey Giuliano, ex-Ronald McDonald. "Somebody paid somebody to make them love him" PLUS chapter selection, commentaries, deleted scenes, interactive quiz, slide show, trailers, quotes and reviews.

Links
www.spannerfilms.net The producer's web site


Awards and Festivals
Nominated for Best British Documentary, British Independent Film Awards
Nominated for Best Newcomer, Grierson Awards
Best of Festival, Hazel Wolf Environmental Film Festival
Winner, Athens International Film & Video Festival
Spirit of Activism Award, Wild & Scenic Environmental Film Festival
Big Sky Documentary Film Festival
Vermont International Film Festival
Israel Eco Cinema
Global Issues Film Festival, Mott Community College

Subjects
Activism
Animal Rights
Business Practices
Consumerism
Economics
Environment
Food And Nutrition
Forests and Rainforests
Globalization
Health
Humanities
Law
Local Economies
Marketing and Advertising
Media Literacy
Sociology


Related Titles

Frankensteer
Investigates the dangers to human health posed by feedlot-raised beef.

Homeland
Tells the inspiring story of four battles in which Native American activists are fighting to preserve their land, sovereignty, and culture.

Deconstructing Supper
A leading chef investigates food safety in the age of GMOs and industrial agriculture.

Fat City
Sorts fact from fiction in the struggle for weight loss.

Food for Thought
Presents the environmental effects of eating meat.

Democracy à la Maude
A Canadian woman leads the fight against unjust corporate globalization, and for social justice.

Granny D Goes to Washington
An 89-year-old idealist walks across the country to demand that Washington lawmakers clean up their act.


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