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Bullfrog Films
P.O. Box 149
Oley, PA 19547
Tel: 610/779-8226
Fax: 610/370-1978
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All the Right Stuff
Teaches teenagers about media, malls, money, and consumerism.
23 minutes
DVD-R version available
Color
Closed Captioned
Grade Level: 4-12
US Release Date: 1998
Copyright Date: 1998
ISBN (VHS): 0-7722-0736-4
ISBN (DVD): 0-7722-1171-X
Directed by Connie Littlefield
Produced by The National Film Board of Canada
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"Here is the Mall as a school for consumerism, owned and operated by adults, but functioning to instruct teens in mindless consumption."
John D. Jackson, PhD, Concordia University Centre for Broadcasting Studies
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This hip-hop style documentary teaches young consumers about media, malls, and money. Teenagers represent a huge and lucrative market for advertisers. They may work in low-paying service sector jobs, but as one teenager says, "I pay no rent. My income is 100% disposable."
Many teenagers come to see themselves primarily as consumers. It's a self-image marketers are only too happy to encourage and exploit. This is an excellent resource to educate young people about advertising, consumerism and marketing.
The DVD version of this program is recorded on DVD-R which is not compatible with some older DVD players. See the new DVD page for more details.
Awards:
Honorable Mention, Columbus International Film & Video Festival
American Psychological Association Convention
Reviews:
"This well-rounded video...discusses several key issues, including peer pressure, how media shapes society, the role of the advertising sector in targeting teens, and the resultant socialization process...Filled with one on one confessions of teens regarding their desire to fit in, and their often irresponsible spending habits...All the Right Stuff is accompanied by clear, narration, and has a contemporary flair...A very creative and well-done film...recommended." Belinda L. Robinson-Jones, MC Journal
"Clearly illustrates the interlinkages among larger economic structures, the media, youth cultures, and the experiences of individual youth...would be valuable in any courses that address youth culture, consumerism, or mass media." Tami Bereska, Dept of Sociology, University of Alberta
"Here is the mall as a school for consumerism, owned and operated by adults, but functioning to instruct teens in mindless consumption...Recommend(ed) for use in sociology...and communications...courses." John D. Jackson, PhD, Concordia University Centre for Broadcasting Studies
"Offers considerable insight into the reasoning of youth in our modern Western culture in which young people are not valued as citizens and community members but, rather, are signified by their ability to consume." Susan Alexander, St. Mary's College
Related Subjects:
Advertising
Canadian Studies
Children's Films
Consumer Education
Consumerism
Economics
Environment
Language Arts
Media Literacy
Psychology
Social Studies
Sociology
Values
Voluntary Simplicity
Related Titles:
Affluenza: Diagnoses the "disease" of materialism and prescribes its antidote, simple living.
Escape from Affluenza: Simple living and its rewards.
Subdivide and Conquer: Suburban sprawl: causes and remedies.
Living the Good Life: A portrait of the daily life of America's most famous back-to-the-landers.
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