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51 minutes (In two parts for schools:
Part 1- 21 min., Part 2- 30 min.)
Grades 10-Adult
A film by Werner Volkmer
An ornately decorated elephant leads a parade through an
Indian village. A religious holiday? No, a promotional
campaign for soap. Consumer society is coming, and India's
growing population is looking westward, demanding the same
goods and a similar living standard. And why shouldn't they?
But what are the broadest consequences of Western-style
consumerism taking hold in large developing countries.
- -"There is a bomb ticking away under the whole world. We
accidentally built it ourselves, out of too many people and
too much consumption and too much pressure on the
environment." Gwynne Dyer
Awards: Gold Award and Special Achievement Award,
International CINDY Awards; Special Screening, Green Screen
London
Part of the 4 part series: THE HUMAN RACE
original ISBN:0-7722-0569-8
classroom ISBN:0-7722-0573-6

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