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GREENING BUSINESS


45 minutes
(in 2 parts for schools: Part 1. 15 min.; Part 2. 30 min.)
Grades 7-adult
1994
Closed Captioned
Produced by CBC's "The Nature of Things" /
A film by David Springbett

"In nature," says host David Suzuki, "nothing is wasted.
Everything that is left behind by one organism becomes food
for another. It's the perfect balance sheet; there are no
debits or credits."

But that's not how most businesses operate. Typically industry
gobbles up natural resources and returns nothing but waste.
But
things are changing. In some businesses everyday practices
that went unchallenged for decades are now being scrutinized
for their environmental impact. And many are finding out that
sound environmental practice means better business.

Canadian Pacific Hotels and Resorts adopted an environmental
strategy to save money and eliminate waste in their 27 hotels.

Bell Canada initiated an office recycling program that was so
successful that they turned their attention to their whole
system of product packaging to cut down waste and reduce the
need for recycling.

And Anita Roddick's social and environmental concerns have
been the basis of The Body Shop's international success .Of
course we're only at the beginning. Paul Hawken, author of
the bestselling book "The Ecology of Commerce," believes we
must move from our current linear economy to a cyclical one.
"What we have to do is create conditions for human, life on
this planet that respect and preserve all other life."

Awards: Bronze Apple, National Educational Film & Video
Festival; Vermont International Festival; West Virginia Film
Festival

BUSINESS, ENVIRONMENT, ECONOMY, GREEN COMMERCE, SUSTAINABLE
SOCIETY

ISBN: 1-56029-594-5


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(610) 779-8226
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